Consumers’ eating habits are formed in their experimental 20s and 30s and are taken into their silver and golden years.

Baking at home has enjoyed a revival as consumers are rediscovering the joys of baking and has helped the category grow to almost £600 million.

The category shows no sign of slowing down and we have developed a range of products to help retailers tap into this growing profit opportunity.


Shortcrust Pastry

Puff Pastry

All Butter Pastry

Dessert Pastry

Filo Pastry

Light Pastry